Puig

Luxury fashion and fragrance house, Puig, has partnered with Popology on a range of high end retail brand activations. Gaultier Divine, the newest fragrance from Jean Paul Gaultier, was launched in Pitt St Mall and Westfield Parramatta in a decadent way, celebrating the divinity of womanhood.

The activation design featured campaign photography of actress, activist and Harvard graduate, Yara Shahidi. Bold gold elements including columns are designed to be an expression of women as ‘living deities’.