CeraVe Haircare Launch

Name: Popology Pty Ltd
Address: Suite 6/410 Crown St, Surry Hills, NSW, 2010, AU
Telephone: 1300 449 650
Price range: $$
Rating: 5

Brand activation, Launch party, PR event

A full barber takeover set the scene for the exclusive launch of the CeraVe Haircare range, bringing to life an evening dedicated to haircare reinvented with dermatologists, featuring live demos, scalp consultations, styling sessions, entertainment, and special guest Thanasi Kokkinakis.

Thank you SO SO MUCH for an INSANE event last week, you guys absolutely SMASHED IT, nailed the brief, development and execution. Amazing to see your creative genius come to life.

Isabella Pehlivanidis, Brand Communications Manager, CeraVe at L'Oréal

Results

112

Pieces of coverage

4.86M

Social reach

$314.7K

in PR value