Vichy Laboratoires Launch
To launch Vichy Laboratoires we painted the town red – taking over the George Ballroom we transformed it into a world of dermatological beauty, Parisian elegance and bold red statements.
Guests moved through a curated journey – a history wall grounding Vichy’s legacy, hands-on product discovery with oversized hero moments, and a panel unpacking the dermatological science behind it all. A striking oversized V anchored the space, immersing guests in the brand’s world at every turn. All wrapped with a very French indulgence: a towering madeleine moment (because skincare and dessert is balance). Proof that education doesn’t have to feel like a lecture.
Hero products were brought to life at scale – turning clinical skincare into bold, sculptural moments designed to be explored (and captured). Set against the sound of a live violinist reworking modern tracks, the space balanced precision with atmosphere. Where dermatological detail meets sensory experience.
The build, the PR, and all the work that went into bringing this launch to life was incredible. It was truly top-level execution from start to finish.
You really are the experts, everything felt so calm, so trusted and you made the entire process feel completely seamless. I genuinely loved working with you all and was so blown away by what was achieved last night.
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