Popology designed and built Xbox’s booth for both EB Games Expo on the Gold Coast and PAX in Melbourne in October 2017.

PAX had a footprint of over 70,000 people and patrons were immersed in the games and activities Xbox had on offer. Both booths were custom styled and designed to increase the exposure and publicity of Microsoft’s latest video games which resulted in a huge success.

Polly Woodside was transformed into every gamers dream, which held the launch of Sea of Thieves.