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Popology designed and built Xbox’s custom booth for both EB Games Expo on the Gold Coast and PAX in Melbourne in October 2017.

PAX had a footprint of over 70,000 people and patrons were immersed in the games and activities Xbox had on offer. Both custom booths were designed to increase exposure, drive brand awareness and encourage consumer engagement

Polly Woodside was transformed into every gamer’s dream, which held the launch of Sea of Thieves.

Creative Direction & Concept Development | Build & Print Production | Project Management