Village Roadshow wanted to engage with children in the lead up to the release of the movie.
Popology designed, built and rolled out a fully interactive and engaging activation across 3 Westfield shopping centres in Melbourne and Sydney. Elements included a photobooth with printed pictures, colouring in stations, live characters in suits and custom tee-shirts for kids and their parents.
Children got excited for the release of the movie, engaged with the brand and got to take home shirts, photos and their colouring in. This created a positive and fun experience for both children and their parents.