With Nissan launching the first fully electric car in Australia, Nissan wanted to expose the car and its features to the general public in an interactive and immersive way.
Popology created custom branded Interactive Display Units (IDU’s) which streamed content directly from Nissan Leaf’s YouTube channel, giving the units easy ability to be updated remotely. Popology rolled these units throughout a number of Nissan’s dealerships and toured 4 of the IDU’s to activations at Circular Quay and Federation Square.
The general public was able to interact with the units to discover more about the Nissan Leaf. The beauty of these units was that Nissan was able to update all content remotely, eliminating potential miscommunication from sales reps and increasing relevant and interactive content.