Global Launch of Nintendo Switch in Australia
Popology was part of the Global Launch taking care of the whole end-to-end process – strategy, creative, event production and management. Global launch: Retailers, Press and VIPs Popology created an experience at the Melbourne Convention Centre that showcased the history of Nintendo culminating in Switch, along with new release titles in large customised environments.
RTX and Comic Con: Gaming community
Being a heavily loved brand within the gaming community, Popology took the Nintendo Switch to two major gaming events and expos where the community could get their hands on and play the Switch before it’s official release date.
Westfield: General public
Understanding Nintendo is also a family brand, Popology created the strategy, managed and toured the Nintendo Switch across the country through Westfield activations.