New Balance x Messina x URC

Name: Popology Pty Ltd
Address: 65 Fitzroy Street, Surry Hills, NSW, 2010, AU
Telephone: 1300 449 650
Price range: $$
Rating: 5

Brand activation, Live event, Retail

We took over Messina Bondi for this year’s City2Surf post-run treat. In collaboration with New Balance, Messina and Unofficial Run Club, we delivered a one-day takeover that turned the iconic gelato spot into the sweetest recovery station.

Serving over 2,000 scoops, together we created a space where the running community could connect, refuel and celebrate.

Hope we have the opportunity to collaborate in the future — you guys were a dream to work with.

Codie Schneider, Brand Partnerships Executive, Fortem Media