With the release of the new XBOX ONE X and XBOX ONE S, Popology was tasked to design and build a booth that would best represent these two key Microsoft products as well as a number of the latest games.
The custom booth was designed with the XBOX key creative principles in mind; Premium, Simple, Iconic, Experience forward, and Differentiated.
The event was a great success with over 20,000 people and patrons immersed in the games and products that XBOX had to offer.
Creative Direction & Concept Development | Build & Print Production | Styling & Theming
Logistics & Event Management | Project Management