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With the release of the new XBOX ONE X and XBOX ONE S, Popology was tasked to design and build a booth that would best represent these two key Microsoft products as well as a number of the latest games.

The custom booth was designed with the XBOX key creative principles in mind; Premium, Simple, Iconic, Experience forward, and Differentiated.

The event was a great success with over 20,000 people and patrons immersed in the games and products that XBOX had to offer.

Creative Direction & Concept Development | Build & Print Production | Styling & Theming

Logistics & Event Management | Project Management

  • Roadshow Brand Cctivation
  • Corporate Conference Planners