With the release of the new XBOX ONE X and XBOX ONE S, Popology was asked to design and build a booth that would best represent these two key Microsoft products as well as a number of the latest games. The booth was custom styled and designed with the XBOX key creative principles in mind; Premium, Simple, Iconic, Experience forward, and Differentiated. The event was a great success with over 20,000 people and patrons immersed in the games and products that XBOX had to offer.