Skip to content


McLaren Jack Daniel’s

#JackDaniel’s x McLaren Racing x Popology

We loved bringing Jack’s 07 Garage activation to life at the Melbourne F1 Grand Prix, what an amazing activation to celebrate the first partnership between Jack Daniel’s and F1 McLaren Team.

Jacks Garage was a disruptive and premium activation experience that brought to life the partnership between Jack Daniel and McLaren. The space included an immersive 360 greenscreen photo booth, Jack’s Reaction Test Challenge, A large double sided outdoor screen for patrons to sit back, relax and watch the broadcast + a VIP viewing station.

Thank you to the Brown Forman team for trusting Popology to be the first agency in the world to activate this epic partnership, we absolutely loved every second.

Bring on next year!