La Roche-Posay 50 Year Anniversary
To mark 50 years of dermatological innovation, La Roche-Posay trusted us to transform The Calyx at Sydney’s Royal Botanic Gardens into a living tribute to care – spotlighting the past, present and future of science led skincare in a uniquely immersive experience.
Our task was to balance dermatological credibility with immersive storytelling drawing inspiration from our concept which was led by the mineral-rich thermal waters at the brand’s origin.
Guests moved through a flowing narrative — from a 50-year history wall and a recreation of the original thermal bathhouse, to educational talks, interactive product discovery zones and a mindful wellness space.
The experience culminated at the Water Bar, where guests were treated to custom drinks and the spectacle of a roaming ice sculpture pouring champagne (Moet of course!), before closing with a water-activated Future Pledge card revealing a hidden message of renewal.
Thanks so much Pop and Cassette team for a brilliant event. Have loved working on this with you all. You can all feel very proud! Congratulations. Looking forward to the next one.
