Klook Travel Fest
Ready player one! Embrace your main character energy and travel to different lands at Klook Travel Fest. Taking over 2400 square metres of Sydney’s Carriageworks, we concepted, designed and produced an epic one day travel fair aimed at Gen Z and Millennial travellers.
With its main sponsor Disney, attendees were able to go to Hong Kong, Japan, South Korea, Europe, Singapore, the Philippines, Bali, LA, Nevada – each with their own unique gamified experience and opportunities to win trips, and exclusive merch.
The Klook ‘cheat sheet’ meant attendees could collect experiences in each world they visit – everyone on their own personal quest. With Japan as a major travel destination for Klook experiences we created our concept around the aesthetics of the 8-bit arcade games of the 80s.
The event goals
Engagement – to increase awareness and engagement with Klook’s platform by highlighting the range of unique experiences available.
Conversion – Encourage on the spot bookings or sign-ups for Klook experiences.
Social sharing – Drive social media engagement with interactive photo opportunities, hashtag challenges and live streamed content.
Brand affinity – Position Klook as a fun, relatable and innovative brand that resonates with young travellers’ sense of adventure and individuality.
Klook Travel Fest sold out over a month prior to launch, with over 10,000 attendees on the day. There were 8300 travel offers redeemed in the Klook app and over 1300 travel prizes collected.
With its playful, gamified approach and a deep dive into key travel destinations, the event brought the excitement of travel to life, bridging digital and physical worlds making Klook the go-to booking platform for personalised adventures. No NPCs allowed!
