Jack Daniel’s x F1
From Tennessee to Melbourne. To celebrate the first time partnership between Jack Daniel’s and McLaren we created Jack’s No. 7 garage pop up at the 2023 F1 season starter.
Using Jack’s signature black we created a branded space that included an immersive 360º green screen photo booth that put you on the track.
Visitors could also test their speed and accuracy in Jack’s Reaction Test Challenge.
There was, of course, super sized double sided outdoor screens for patrons to watch the race with an ice cold JD in hand.
The space was also used to host a surprise for Oscar Piastri who celebrated his birthday over the race weekend.
