Popology experiential design sydney
Exterior view of the CeraVe Holiday House of Hydration activation set against the Fed Square architecture.

CeraVe House of Hydration

We opened the doors to the CeraVe Holiday House of Hydration – a festive, feel-good brand experience celebrating the gift of consistent care in Melbourne’s Fed Square.

Guests explored CeraVe’s 3-step ritual in a fresh, tactile way – from sensorial cleansing textures and a bubbling hydration fountain to product-filled lockers and free dermatologist consults. And in the spirit of giving, every donation to the Dylan Alcott Foundation came with a refreshing Messina Gelato scoop.

Interior of the CeraVe pop-up featuring an oversized Moisturising Cream tub, product wall and bubbling hydration fountain.
Visitor opens a yellow advent-style locker filled with CeraVe Foaming Cleanser inside the Holiday House of Hydration.
Long queue of guests waiting to enter the CeraVe brand activation at Fed Square Melbourne.

Every touchpoint was designed to be intuitive, uplifting and unmistakably CeraVe – from a bubbling interactive fountain to a festive product display wall we brought dermatologist-developed care to life in the most joyful way.

Dermatologist chats with a guest during a free skincare consultation inside the CeraVe pop-up.
Three-step Cleanse, Moisturise, Protect ritual display next to a bubbling hydration fountain at the CeraVe activation.
Two guests pose for a selfie with Messina gelato scoops outside the CeraVe Holiday House of Hydration.
Dylan Alcott cuts the ribbon with CeraVe dermatologists to officially open the Holiday House of Hydration in Melbourne.

Results

5600

Guests engaged IRL

Hundreds

of Messina Gelato scoops exchanged for donations

$6000

Raised for the Dylan Alcott Foundation