We opened the doors to the CeraVe Holiday House of Hydration – a festive, feel-good brand experience celebrating the gift of consistent care in Melbourne’s Fed Square.

Guests explored CeraVe’s 3-step ritual in a fresh, tactile way – from sensorial cleansing textures and a bubbling hydration fountain to product-filled lockers and free dermatologist consults. And in the spirit of giving, every donation to the Dylan Alcott Foundation came with a refreshing Messina Gelato scoop.