Campbell’s launched their new soup range and wanted to bring it to the public. Holding activations in shopping centres across Australia, Campbell’s needed a build that was easy to transport and set up whilst not taking away from the look and feel of the Campbell’s brand.
Popology designed and built a custom portable booth, fully equipped with microwaves, heated elements, hanging plants, vegetable boxes and custom branding. The booth was created to easily be set up and packed down, as well as fit in the back of the rep’s car.
An easy to transport and set up activation that could be taken anywhere where shoppers around Australia had the chance to taste, test and try the new soup range.