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Call of Duty

Activision’s game, Call of Duty is one of the most popular First Person Shooter games with highly successful releases under its belt – this game has continuously broken records with each release. Activision wanted to bring the upcoming Call of Duty: Ghosts game to EB Games Expo, giving the attendees the first chance to look into the game and play the Call of Duty: Ghosts before the official launch.

Popology designed and produced a massive 20m x 20m booth with 5m tall walls, giving the element of suspense and creating intense hype. The booth included a replica bridge that is featured in the game to cross over into another zone, and a theatre for players to watch the trailer before moving into the gameplay arena where attendees could have exclusive gameplay.

With some attendees lining up for 4+ hours at a time to get in 10 minutes of gameplay (and going back for more!) – Popology amplified the Call of Duty brand by giving a unique and exciting experience to true lovers, fans, and new players of the game.

Creative Direction & Concept Development |  Build & Print Management | Project Management