Amazon Upfront
We were proud to deliver Australia’s first-ever Amazon Upfront at the iconic Hordern Pavilion, setting the stage for Prime Video and beyond as the country’s premium entertainment destination.
We delivered a full end-to-end journey — immersive arrival experience, moved into a lively networking space, engaged in a sharp presentation, and wrapped the night at an after-dark celebration.
The celebration continued into the night with an after-party featuring immersive activations, including personalised Twitch merch, an NBA jump shot challenge, and Amazon Fire TV–inspired cocktails.
Adding to the energy, live entertainment brought the space to life, creating a dynamic, multi-sensory celebration that extended the excitement of the Upfront presentation well into the night.
