A Day On the Green hosts around 30 concerts per season in all the major wine-growing regions in Australia. AAMI, being one of the major sponsors needed to have branding at each of the VIP areas with all logistics, bump in / bump out being taken care of.
Due to activations being held across the same weekends across multiple regions, Popology had a number of AAMI’s branding on the go. Each being installed, bumped out and then moved to the next location.
The result of this logistical activation was an ensured smooth running of all of AAMI’s sponsored areas at A Day On the Green.
Creative Direction & Concept Development | Build & Print Production | Project Management