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THE POPOLOGY WAY

Bringing brand
philosophy
to life.

Popology is an experiential creative agency, curating and producing physical and online experiences that excite and deliver.

We use our understanding of people, technologies and environments to change perceptions, solve challenges and transform businesses.

We work alongside you in partnership to bring your brand philosophy to life through authenticity, and innovation. We deliver experiences across all levels, from large conferences and trade shows to exclusive launches and street activations.

OUR CLIENTS

Some of the clients we work with

OUR VALUE

Popology’s Suite

Strategy

• Brand Consultancy
• Creative Ideation & Strategy
• Concept Development
• Experience Development
• Brand & Trade Engagement

Creativity

• Creative Direction
• 3D rendering & Design
• Event Design
• Experiential Marketing
• Engineering & CAD

Execution

• Event Management
• Brand Activations
• Branded Environments
• Exhibitions & Trade Shows
• Logistic Management

Amplification

• Photo & Video
• Animation
• Mobile apps
• Live Streaming
• AR & VR

Analytics

• Post Event Reporting
• ROI Review
• Surveys
• Consumer Engagement
• KPI Reporting

Strategy

• Brand Consultancy
• Creative Ideation & Strategy
• Concept Development
• Experience Development
• Brand & Trade Engagement

Creativity

• Creative Direction
• 3D rendering & Design
• Event Design
• Experiential Marketing
• Engineering & CAD

Execution

• Event Management
• Brand Activations
• Branded Environments
• Exhibitions & Trade Shows
• Logistic Management

Amplification

• Photo & Video
• Animation
• Mobile apps
• Live Streaming
• AR & VR

Analytics

• Post Event Reporting
• ROI Review
• Surveys
• Consumer Engagement
• KPI Reporting

OUR WORK

Recent Projects

ANZ

BRAND ACTIVATION

Experiential Agency Sydney & Australia-Wide

 

We understand that each business has its own distinct goals and objectives, which is why we craft custom campaigns tailored to meet their needs. We work hard to ensure that each campaign we create is engaging, entertaining and genuinely captivating.

As one of Australia’s top experiential marketing agencies, Popology is committed to providing exceptional service and delivering innovative campaigns that will make your business stand out from the crowd. Our services include experiential strategy, campaign planning and activation, event conception and production; all designed to effectively reach your target audience and drive brand loyalty.

Experiential Marketing - FAQs

Experiential marketing is a form of advertising that focuses on creating memorable experiences and interactions between consumers and companies or brands. This type of advertising typically revolves around events, such as product launches or promotions, to engage customers on a more personal level. It’s designed to create an emotional connection with the customer that will result in a longer-lasting relationship.

They are all about creating an amazing, memorable experience for attendees through their creativity and organisational skills.

Whether it’s a business conference or an art exhibition opening, our corporate event planners make sure that everything runs smoothly so everyone can have a blast! So if you want your next event to be one for the ages, contact us at Popology today!

There are many different types of experiential marketing, but some popular examples include product launches, special events at retail stores, advertising campaigns centred around a certain theme, in-store sampling or demonstration days, and partnering with influencers. Companies may also use experiential marketing to create memorable experiences for customers by hosting VIP events or offering exclusive discounts.

When it comes to event styling, the devil is in the details. Paying attention to small elements like decorations and table settings can make a huge difference in terms of creating an atmosphere that cultivates engagement and makes your event memorable. Whether you’re hosting a corporate dinner or a networking mixer, at Popology, we ensure that every detail reflects what you have in mind.

Successful corporate events require careful planning and creative execution. By utilising the experienced event planners at Popology, we can guarantee your event is crafted with an eye for design, targets the right audience, and runs smoothly and efficiently.

If you are looking for brand activation ideas, think about what would appeal to your target market and get them excited about what you’re selling. Then, come up with a plan to make it happen.

Experiential advertising has many benefits for companies. It can help to increase sales, build brand loyalty and trust, and differentiate the company from its competitors. It also helps to create an emotional connection between customers and the brand that is more likely to result in long-term relationships. Additionally, experiential advertising often generates a great deal of word-of-mouth advertising, which can lead to more customers. Finally, experiential advertising is an excellent way to use creative thinking and come up with unique ideas that will engage customers.

From there on out it is all event management. This includes tasks such as coordinating speakers, deciding on catering, organising entertainment, and much more. But don’t worry, all the hard work will be worth it when you see your guests having fun at your industry event! Get ready to have a blast!